The PR Training Academy Starts In:

00 Years 00 Months 00 Weeks 00 Days 00 Hours 00 Minutes 00 Seconds
If there’s one thing that businesses--regardless of size and industry--need, it’s PR. By allowing your brand to tell its story in publications and social media accounts of influencers, PR helps you reach more people in a more profound and efficient manner compared to advertising or other marketing mediums.

With experience in securing more than 10,000 media opportunities, and running a top PR firm for nearly five years, Heather DeSantis, CEO of Publicity for Good, teaches you how to create your own PR campaigns, write compelling stories and get them featured in major publications, as well as objectively measure PR values.

Paid in Full : $5,000
Payment Plan x3: Only $1,667

What you get in the PR Training Academy

Weekly Group Coaching Calls

Weekly group coaching calls broken up into different phases of learning & implementation of PR in your business:

  • Phase 1: Clarify, craft, and solidify your story & message (3 weeks)
  • Phase 2: Systemization & implementation of PR systems in your business (2 weeks)
  • Phase 3: Pitching your story to media outlets (2 weeks)
  • ​Phase 4: Monetization of PR and marketing (2 weeks)
  • ​Final Week: GRADUATION! :)

Private Facebook group

Private Facebook group to get your questions answered by Heather and her coaching team, plus a place to share wins and get feedback from the rest of the students in the Academy!

Instagram Social Media

Instagram Social Media Audit by one of our experts from our agency, Publicity For Good!

Customized Media Kit

Customized media kits & message houses for your brand! These kits will be tailored to your business and get you ready to present a polished image of your brand!

BONUS Social Media Management Training

A BONUS social media management training on how to implement the best social media systems and strategies to grow an organic following for your business.

Another BONUS Training

Another BONUS training on how to delegate your PR work to your Virtual Assistant, OBM, or team member in your business!

Paid in Full: $5,000
Payment Plan: Only $1,667

This Academy is right for you if...

  • You’re looking for more ways to grow and gain exposure for your business. More eyes on your business = more revenue!
  • You’re stuck on what to do next in your business, or you’re not quite sure what your “special sauce” is and what makes your story unique!
  • You’re looking to build a community that know, like, and trust what your business and brand have to offer to the world.
  • ​You don’t think you’re interesting enough to be in the media.


• Heather DeSantis is the CEO and Founder of Publicity for Good (PFG) and Good Side News. 

Former Miss Ohio International, she leads the firm with a mission to partner with companies who are committed to making the world a better place

• Heather has been featured on ABC, CBS, NBC, FOX, Entrepreneur, iHeart Media, Business Insider, MSN, Forbes and Inside Edition for her life of living and working full time from an Airstream with her fiance Austin. 

• Columnist at Thrive Global, Kivo Daily and Disrupt Digital. 

Training Academy Highlights

  • A 10 week coaching and PR
    certification program starting August 17th!

  • Geared towards online coaches and entrepreneurs wanting to learn how to implement PR in their business and LAND media within 30 days.

  • Live coaching calls each week, broken down into 4 different phases to set your PR systems up for success:
○ Phase 1: Clarify, craft, and solidify your story & message

○ Phase 2: Systemization & implementation of PR systems 

○ Phase 3: Pitching your story to media outlets 

○ Phase 4: Monetization of PR and marketing
  •  Access to ALL of the templates, scripts, and resources that Heather and her publicist team at Publicity For Good use to get media for clients!
  • ​Private Facebook Group access with 24/7 support from Heather and the PFG publicist team

Why are you here?

Are you an online entrepreneur, coach, or brand stuck in a rut of plateaued sales, not sure what exactly your “niche” is, or wishing you can reach and help more people in this world?

 Learn how to reach millions of people through the power of PR in Heather DeSantis’ PR Training Academy! With this certification, you will learn to craft your story and message that highlights its uniquity, build the systems to bring PR and awareness to your business, and how to monetize your media opportunities!


This is the right program for you if...

1. You are an online coach, entrepreneur, or brand wanting to get clients online...

2. Are wanting to make at least $10k months...

3. Have time to work with 3-4 new clients, starting next month

4. Are you ready to invest to get to the next level

5. Are friendly and coachable
...Click the button below to get started!
Why YOU should join PR Training Academy:
  • If it seems impossible to get the media interested in you and your business
  • Feel like you're missing out on opportunities to grow your business
  • Feel that you're horrible at pitching
  • ​Stuck on how to take your business to the next level of growth
  • Learn how to expand your business through media mentions and features
  • ​Sell out your programs, offers, and digital products
  • ​Become a contributor for platforms such as Medium, Forbes, Guardian, etc.
  • ​Learn to solidify brand story and message
  • ​Learn to pitch successfully and effectively
  • ​Build social presence & engagement
  • ​Increase the bottom line and make more MONEY

Sign up and become a founding member of The PR Training Academy Affiliate Program!

For every friend you invite that joins the PR Training Academy, you will receive $1,000!

Yes, that means if you have 4-5 other friends to join this program, you can have your PR Training Academy practically paid for you!

Get the certification and PR training needed to take your business to the next level.





To sign up, book a discovery call with Heather to learn more if this will be the right fit for you!

But if you know for sure you want this, skip the call, and secure your spot in the program!

Below are just a few of my clients' success stories...

"I was featured in Forbes this year!" 
- Dre Fox, Top Instagram Mentor
"Heather and her team blew my expectations out of the water!"
- Evelyn Huynh, Life & Business Coach
"It's been SUCH an amazing experience working with Heather and her team."
- Kayla, Instagram & Business Strategist


  • Be seen as an expert 
  • Spread your message on a wider scale 
  • Gain recognition from your clients and peers
  • ​Share your story on a national and international level
  • ​Increased visibility
  • ​Grow your email list
  • ​​Content for digital marketing
  • ​Supercharge your SEO by choosing places that provide high-quality backlinks to your website
  • ​Be able to add “As Seen On” to your website
  • ​Once your big story is published, you get to keep that credit FOREVER as well as share it again and again
  • ​Hearing from people who can’t wait to work with you after discovering you because they saw you in the media


What exactly is the PR Training Academy?

PR Training Academy is an intensive 10 week LIVE PR coaching program designed for 6 & 7 figure business owners. At the end of the academy, you will be equipped with the right tools and knowledge to implement PR systems and strategies for sustainable growth in your business!

Who exactly is this program for?

The PR Training Academy was specifically designed for online coaches, entrepreneurs, and brands that are currently in the 6 to 7 figure annual revenue range. PFG specializes in serving brands that are in the Beauty, Health & Wellness, Food & Beverage, and CPG industry. So, if you belong to any of these industries, you will find it extremely helpful to join this program.

I don’t have any PR experience. Can I still join the training?

Yes! No experience necessary to join the academy. We will equip you with the right tools and knowledge so you can get your first TV guesting in 30 days or less, and implement the PR systems and strategies for sustainable business growth!

I can’t be there during all the live sessions. Can I still sign up?

Yes! We will be sending recordings of the sessions to your email after each session so you can still get review them at your own pace. However, we designed this program to be a partnership between Heather and your brand, so you will get the maximum results from your investment!

What if I’m already doing PR for my brand or currently working with a PR agency? Will this PR Training still be helpful to me?

Definitely! Heather has a disruptive approach to public relations from a millennial and female perspective. So if you want to learn a new school of thought when it comes to PR that is results-centric from a young PR Agency CEO, this program is for you!
Copyright 2020. All rights reserved - Heather DeSantis of Publicity For Good.